The Challenge

Today, the Publishing sector faces unprecedented challenges from the internet and the tide of new titles flooding the market online. As a result of these changing market conditions, the following issues must be addressed:

• Publishers require the most recent content and want to push the final content and print stage out as far as possible
• Subscriber retention is key to avoid the cost of churn and lost revenue
• Cost of subscription postage to interstate locations is high and must be reduced
• Posting time to interstate and inter-island locations can be up to 5 days and the delivery of your products to a subscriber later than the promised ‘on-sale’ date is unacceptable

GEON's Solution

GEON has developed a comprehensive suite of solutions to keep your publication on top of the circulation list and address the pressures and challenges you face. We can:

• Buy time for the editors by reducing print and distribution time delivering to the consumer on or before the ‘on-sale’ date
• Dramatically reduce the cost of post by printing and distributing in the state that is closest to the end consumer
• Provide national and Trans-Tasman consistency in brand image and service
• Provide new design and direct marketing advice that will drive subscriber growth and renewal
• Provide innovative page layout options that can be incorporated into the magazine and drive additional marketing revenue
• Provide variable data options that will keep your magazine relevant to the consumer and improve circulation growth and retention